How to find the right influencer for your e-commerce brand?
So, it's happened. The thing your social media agency (or are they calling themselves digital agencies again; it is hard to keep track of these guys). Anyway, so that ‘influencer’ thing they have been pitching to you in a low-key way for the last year has suddenly blown up. You thought it would be a passing fad and now you are legitimately concerned. Everybody and their grandma is now endorsed by a social media celebrity.
That guy that bankrolls your e-commerce operation, the one you are never supposed to call ‘boss’ because he is ‘an equal member of the team’ is WhatsApping you links to Junaid Akram’s latest stint with Daraz. Which is fine, except they are always followed by an innocent-sounding but deadly "why aren’t we doing this".
So you know the jig is up. You best piece together an edgy ‘influencer’ campaign for your brand, and pronto you are told how dare you only rely on ‘traditional social media’? You are really becoming a dinosaur. The career hitmen are coming!
Worry not, fellow marketer, I can help. But like everything on the internet, there’s a catch. It also just happens to be that I am a content creator myself, although I work with boring text rather than fancy vlogs. Anyway, given your predicament, I am offering you content you want, but I want something in return. Hidden in this very helpful blogpost is a plug, if you may, about my agency and how we know this influencer business inside out. Didn’t you know? Full disclosure is all the rage these days amongst the content creator community. It’s an ethics thing, yo!
They say that listicles work best from a reader usability point of view, because it piece-meals the information and helps people get a bird's eye view of what they will spend the next 10 minutes reading. Lo and behold! Three insider secrets on how to find the right influencer for your ecommerce brand.