Nestlé tells the story of milk in Pakistan
Nestlé Pakistan, in collaboration with Markings Publishing, recently published Drops of the Divine: A Story of Milk in Pakistan – a coffee table book that documents the development of the milk industry ‘from grass to glass’.
The book has been conceptualised and funded by Nestlé Pakistan, and the reason behind this, according to Waqar Ahmad, Head of Corporate Affairs, Nestlé Pakistan, is that “as an industry leader, we thought it pertinent to give consumers a holistic overview of the process of extracting, processing and packaging milk.” Ahmad says that Markings’ enthusiasm for the project mirrored Nestlé’s and they were given full access to Nestlé’s resources ‘from field to factory’. “We briefed Markings about what we wanted and they helped us develop a narrative that was compelling and visually appealing,” he says.
As the fourth largest milk-producing country in the world, Pakistan has a rich legacy of milk and Nestlé is one of the leading food and beverages companies in the country. Therefore, a large part of Drops of the Divine highlights the contributions of Nestlé to Pakistan’s dairy sector, ever since they partnered with MilkPak Limited in 1988.