And the PAS award goes to...

The eight edition of the Pakistan Advertisers’ Society Awards took place on Saturday night (April 14) at the Karachi Expo Centre. The event, which was hosted by Veena Malik and Syed Shafaat Ali and featured musical performances, as well as a puppet show by Farooq Qaiser, was attended by the who’s who of the advertising and marketing industries.

A total of 30 awards were presented at the awards ceremony, and five agencies walked away with three awards each: Adcom Leo Burnett, Manhattan Communications, MullenLowe Rauf, Ogilvy & Mather Pakistan and Soho Square; the latter’s wins included Best in Beverages, Best Nationally Originated Campaign and Campaign of the Year for Coca-Cola’s Taking on Tea campaign.

Other awards worth mentioning include The PAS Lifetime Achievement Award which was conferred upon Bashir A. Khan who established Manhattan International; the award was received on his behalf by Taimur Tajik, Executive Creative Director, Manhattan International.

In addition to these awards, YouTube Pakistan introduced the YouTube Leader Board Awards, which were given to those brands whose digital campaigns gained the most popularity: Coca-Cola (Coke Studio Pakistan), Team Pepsi (Battle of the Bands), Djuice 4G (Kuch Kar Guzar) and Unilever Paddle Pop.

Here are the winners of the PAS Awards:

Category: Art, Culture and Entertainment

Brand: Karachi Biennale
Company: Karachi Biennale Trust
Campaign title: KB17
Agencies: Bond Advertising, Olive Digital, Art TV Pakistan, Phenomena, Express Media Group, Architecture
Design Art (ADA) and FM 89

Category: Agriculture and Related Industries

Brand: Engro Fertilizers
Company: Engro Fertilizers
Campaign title: Aam Aadmi Nahin
Agency: Ogilvy & Mather Pakistan

Category: Automotive, Transport and Allied Industries

Brand: Toyota Fortuner
Company: Indus Motors Company
Campaign title: Onwards it is
Agencies: IAL Saatchi & Saatchi, Creative Chaos and Digitz

Category: Beverages Cold

Brand: Coca-Cola
Company: Coca-Cola Export Corporation
Campaign title: Taking on Tea
Agencies: Soho Square, Starcom, Kinetic and Digitz

Category: Confectionery & Snacks

Brand: Knorr Noodles
Company: Unilever Pakistan
Campaign title: Knorr Noodles Boriyat Busters
Agencies: MullenLowe Rauf, Mindshare, Body Beats Public Relations (BBPR), Reactivate, Kinetic and Y Productions

Category: Cosmetics & Personal Care

Brand: Sunsilk
Company: Unilever Pakistan
Campaign title: Wedding Diaries
Agencies:JWT, Mindshare Pakistan and Team Reactivate

Category: Culinary

Brand: Shan Salt
Company: Shan Foods Limited
Campaign title: Zarra Zarra Khalis
Agency: Ogilvy & Mather Pakistan

Category: Fabric Care, Home Care and Furnishing

Brand: Surf Excel
Company: Unilever Pakistan
Campaign title: Neki Ek Ibadat
Agencies: MullenLowe Rauf, Mindshare Pakistan, Body Beats Public Relations (BBPR) and Empact Activations

Category: Hotels, Fast Food & Restaurants

Brand: McDonald’s Pakistan
Company: McDonald’s Pakistan
Campaign title: Open Door
Agency: Manhattan Communications (Pvt) Ltd

Category: Hospitals, Health care & Hygiene

Brand: Strepsils
Company: Reckitt Benckiser Pakistan
Campaign title: Strepsils Stereo
Agencies: Adcom ZenithOptimedia and Talking Point

Category: Ice Cream and Desserts

Brand: Cornetto
Company: Unilever Pakistan
Campaign title: Cornetto 2017
Agency: Body Beats Public Relations (BBPR)

Category: Media

Brand: Iflix
Company: Iflix Pakistan
Campaign title: Iflix Launch
Agencies: GroupM, Walnut and Reactivate

Category: Public Service & CSR

Brand: UN Women
Company: UN Women
Campaign title: Bridal Uniform
Agency: BBDO Pakistan

Category: Telecommunication Hardware and Consumer Electronics

Brand: PEL
Company: Pak Electron (Pvt) Limited
Campaign title: Jagah Banane Mein Champion
Agencies: Red Communication Arts and Maxus Global (GroupM)

Category: Telecommunication Service and Internet Providers

Brand: Djuice
Company: Telenor Pakistan
Campaign title: Djuice VOGON
Agencies: Adcom Leo Burnett and OMD Pakistan

Category: Textile, Fashion and Accessories

Brand: Gul Ahmed
Company: Gul Ahmed Textile Mills Limited
Campaign title: #MeinPerfectHoon
Agencies: Adcom Leo Burnett and GroupM

Category: Best in BTL Activation

Brand: Jazz
Company: Jazz
Campaign title: Jazz Rising Stars 2
Agencies: IAL Saatchi & Saatchi, Iris Digital, Blitz Advertising (Pvt) Ltd and Lahore Qalandars

Category: Best in Digital

Brand: Lipton
Company: Unilever Pakistan
Campaign title: Lipton Chotu
Agencies: Symmetry Digital, Mindshare and DDB

Category: Best in PR

Brand: Telenor Pakistan
Company: Telenor Pakistan
Campaign title: Media Campaign on Tax Rationalisation
Agency: Media Matters

Category: Campaign for Good

Brand: McDonald's Pakistan
Company: McDonald's Pakistan
Campaign title: #SaluteAllMothers
Agency: Manhattan Communications Pvt Limited

Category: Best in Corporate Communication

Brand: HBL
Company: HBL
Campaign title: HBLPSL 2017
Agency: J.Walter Thompson

Category: Media Innovation

Brand: Knorr Noodles
Company: Unilever Pakistan
Campaign title: Knorr Noodles Boriyat Busters
Agencies: MullenLowe Rauf, Mindshare, BBPR, Y Productions, Reactivate and Kinetic

Category: Passion for Pakistan

Brand: Bonanza Satrangi
Company: Bonanza Garments
Campaign title: Azadi Mera Libaas
Agency: Ogilvy & Mather Pakistan

Category: Seasons Special

Brand: McDonald's Pakistan
Company: McDonald's Pakistan
Campaign title: #SaluteAllMothers
Agency: Manhattan Communications Pvt Limited

Catergory: Best in TV

Brand: Kenwood
Company: RNI Electrical Appliances (Pvt) Ltd
Campaign title: DC Inverter AC
Agency: Arey Wah

Category: Best in OOH

Brand: Rekab
Company: Rekab
Campaign title: Rekab
Agency: Nama Agahi

Category: Best in Print

Brand: DAWN
Company: Dawn Media Group
Campaign title: The Dawn of Pakistan 1906-1948
Agency: Xpert Services

Category: Top Brand 2017

Brand: Suzuki
Company: Pak Suzuki Motor Co. Ltd
Campaign title: Suzuki
Agency: Orientm McCann

Category: Best Nationally Originated Campaign

Brand: Coca-Cola
Company: Coca-Cola Export Corporation
Campaign title: Taking on Tea
Agencies: Soho Square, Starcom, Kinetic and Digitz

Category: Campaign of the Year

Brand: Coca-Cola
Company: Coca-Cola Export Corporation
Campaign title: Taking on Tea
Agencies: Soho Square, Starcom, Kinetic and Digitz