How Pakistani are you?
(The article was first published in Nov-Dec 2017 edition of Aurora.)
Like every other kid in the nation, I grew up thinking Pakistan was a country. It stood for the chand sitara, cheesy school tableaus and armed-forces-centric celebrations. In retrospect, the younger, naïve me had no frame of reference. It was only when I first had my passport stamped that I realised that Pakistan is an experience. A few intense years in the advertising industry and I was forced to look at everything from a marketing lens. Soon, Pakistan became a brand, with its own USPs, competitive landscapes and imagery ladders.
For the purpose of this write-up, I’m taking this evolution a step further. I’m trying to explore the things that make Pakistan unique; the nuts-and-bolts stuff that makes being Pakistani what it is. They are the unsung products, services and practices that define the Pakistani state of being. In a nutshell, these are quintessentially Pakistani experiences that we take for granted, but would miss if we were to relocate anywhere else in the world. Here’s my rudimentary list:
Peshawari ice-cream
To this day, I fail to understand what exactly the flavour is of a ‘regular’ Peshawari ice-cream. Everyone in Pakistan gets it when you say you want some, but how will I ask for it at a Baskin-Robbins in Dubai? Is it vanilla-flavoured? Milk-flavoured?
No-name valet guys
Go to I.I. Chundrigar Road or Saddar at rush hour and you will instinctively look for ‘a guy’ who will park your car for you. You don’t know this guy, he doesn’t have a badge or a company card, and yet, you will gladly trust him with your car. I wish this guy was found elsewhere in the world too. Life would be so much more convenient!
Pretending not to be able to read
This is the acid test of being a Pakistani. Do you stand in the Pakistani passport line at the airport, despite knowing that the senior citizens and unaccompanied ladies and children queue is much, much shorter? Apparently, following clearly-visible signs is beyond us. I really wish I could cut lines like that elsewhere in the world too.