House of coffee
In the last 10 years, one can safely say that the coffee culture has well and truly emerged in Pakistan’s metropolitan cities. It would also not be amiss to say that Espresso had a lot to do with this.
The story of Espresso began in 2003, when two brothers, Adam Halai (Director and CEO, Espresso) and Irfan Halai (Director), who were running a successful digital printing business called Horizon Graphics (still in place today), were told by their head of marketing, Kamil Aziz Khan (he now runs Rowtisserie) that he was off for a meeting to discuss the possibility of establishing a coffee shop in Karachi.
The brothers jumped at the idea, as they had always been interested in establishing a food business. The trio spent a year searching for a location for their coffee shop and eventually opted for 10th Commercial Lane in Zamzama, which at the time was a relatively quiet spot. And so it was that in 2004, Espresso’s first branch opened there.
Although the response to the initiative was promising, the team realised that because Pakistanis are avid tea drinkers, the menu (which included sandwiches and appetisers) would have to be expanded to draw in the crowds. They added fast food and comfort food and such was their success, that within 18 months, they opened their second branch on Khayaban-e-Shahbaz and then a third at The Forum in 2007.