Are you a selfie groupie?
Although OPPO, the Chinese mobile manufacturers, have been a part of Pakistan’s mobile phone industry since 2014, it took the recent launch of their dual selfie camera smartphone, the F3 Plus and F3, to prompt them to actively start to advertise their brand.
In a market that accounts for over 140 million mobile phone users, currently only 16 million access the internet through their mobile phones (source: We are Social, StatCounter, 2015), indicating the huge growth potential of the smartphone market. Hardly surprising then that the number of smartphone internet users is predicted to rise to 110 million by 2019 (source: PhoneWorld, 2015).
According to George Long, CEO, OPPO Pakistan, the company has identified that “celebrating life and experiences through selfies has become an intrinsic part of young people’s lifestyles – and they comprise a huge part of our key target audience.”
Hence the launch of the F3 Plus and F3, as both will cash in on the selfie trend among young people. A quick look at the statistics indicates that this was indeed a smart move; of the 40 million smartphone users in Pakistan, 64% have photo and video apps on their phone. Furthermore, 77% of these users are in the 21 to 30 age bracket (source: Grappetite, 2015).