Upbeat and positive
Criticism has become quite a national phenomenon. Be it entertainment, politics or sports, it seems like we never have anything good to say about our country. It’s even sadder to see young professionals, who are the future of our industry, criticising work confidently, without providing a solution or looking at the positive side of the campaign. Yet, there are some good things taking place in every industry and happily our advertising industry is not far behind. So while reviewing recent print ads for this article,
I came across some good work at par with any international campaign, bringing in fresh ideas and new executions.
Looking at these ads has given me, as a young creative working in this industry for the last few years, hope and courage to think out of the box when developing campaign ideas. It’s good to see brands developing a campaign based on ‘one idea’ and bringing in different elements to create harmony.
BRAND: Dalda