Eight ads that are a must watch!
Vicks – #TouchOfCare
Category: TVC
Top of my list this year. Imagine a brand bold enough to add such a powerful and unexpected dimension to the word ‘mother’. Imagine a client bold and confident enough to wait until the last frame to introduce the product. Maybe it made you cry? Maybe it made you squirm in your seat? Either is just fine – because it moved you to feel something and think. Think about acceptance and inclusion. Must be a truly inspirational client-agency relationship to have given birth to this beauty.
Agency: Publicis, Singapore
Durex – #DoTheRex
Category: Digital
Durex has always been bold in their communication, even with their earlier TVC featuring Ranveer Singh. However, this particular one is truly epic. A grand production, with hilarious lyrics written by Ranveer himself, this campaign is aimed at encouraging young people to start an open dialogue. Look out folks! Ranveer is starting a revolution of ‘Rexing’.
Agency: DigitasLBi, India
Telenor – Passion Of Millions
Category: TVC
Telenor was not the main sponsor of the HBL PSL. Telenor wanted to be seen during the HBL PSL. And without screaming about it from the rooftops, Telenor nailed it. They captured the essence of what cricket means to the average Pakistani. Har Khilari Kay Saath – game on!Agency: Adcom Leo Burnett, Pakistan
Gul Ahmed – #MeinPerfectHoon
Category: TVC
This ad broke the mould for lawn. A great attempt to stand apart from the shallowness and ‘perfect-ness’ of fashion. Embracing imperfections and accepting oneself is exactly the kind of message we need to start hearing more these days. Nicely done.
Agency: Adcom Leo Burnett, Pakistan