☰
Riding the Zalima bandwagon
(FROM AURORA ARCHIVES)
When Coke launched their Zalima chai nahi Coke piladay campaign, it created a lot of buzz online, and garnered very extreme responses – people either hated Coke for ‘dissing’ their beloved chai or applauded their bravado for taking on Pakistan’s ‘national’ drink. Quick to jump on the Chai-Coke war bandwagon were several brands. Here is how they responded:
Lipton, the tea giant posted this to show their solidarity with chai lovers. Their message was simple and clear.