Category: TVC Nike, Nike, Nike. Everything about you is so right it makes me question my own abilities as a creative. No one can deny the iconic power of the brand, and just when you think there is no way they can outdo themselves, they prove you wrong. Every ad makes you feel so many emotions. I could list them all down, but this campaign encompasses the passion, the humour, the vigour that makes Nike stand out as a brand. It gives you so many perspectives in under three minutes with the perfect transitions, angles and strategically-placed star power. Agency: Wieden+Kennedy, USA
Amazon – An Imam and a Priest
Category: TVC Ever heard the joke about an imam and a priest who walk into a bar? Neither have I, but Amazon perfectly timed this one. In light of Brexit and the American election, this campaign effectively worked to create positive energy and sentiment in response to aggression and polarisation amongst the public. The brilliance of the campaign comes through when even while selling your product you manage to heal. Agency: Joint, UK