Eight ads that are a must watch!
Almarai – Ramazan mubarak
Category: TVC
Every Ramazan TVC shows huge quantities of food. In this one, Almarai demonstrates how hard farmers and their families work to fill our plates. A larger-than-life tabletop turns into fields and oceans where miniature people harvest crops, raise sheep and catch fish. It shows viewers how easy it is to waste food without realising the effort that went into producing it.
Agency: Memac Ogilvy & Mather, Saudi Arabia
Jazz – Dunya ko bata do
Category: Print
The probability of seeing a good concept in a telecom communication made in Pakistan is 0.23%. The Jazz relaunch print campaign made it to that number. Rather than painting a vague picture, the images show how this brand can help you make life better with data usage.
Agency: IAL Saatchi & Saatchi, Pakistan
Zameen.com – Har pata humain pata hai
Category: TVC
In the midst of a million mushroom dotcoms it was refreshing to see a communication that stood out and made its mark. The ad shows a couple entering a fusty and rather disorganised shop in search of property. The shopkeeper and his sidekick search high and low and eventually find something ridiculously different from what they were looking for. A crisp product story compels us to visit the portal, ending on a brilliantly crafted sign-off, Har pata humain pata hai. Agency: Scooter Creatives, Pakistan
Bank Alfalah – Rising talent