PSL and marketing – a decent start
The PSL draft has just been completed and the teams have their squads ready. Following on my previous article on PSL’s chances of commercial success, I have to say, things look bright. From a commercial angle, PSL has had a pretty decent start. Here is a personal assessment of how the marketing side of PSL has fared thus far:
1) The team names: (7/10)
When PSL was announced the names of the teams were run of the mill and lacked any thinking. The names have been revised to more original and creative ones. Peshawar Zalmi is as good a name as it can get in the local context. Anyone who has attended cricket matches in the UAE will vouch for the number of Pathans in the stadium. Peshawar Zalmi is a name the entire Pushto speaking population will relate to.
Federal Vipers has been wisely renamed Islamabad United, making the name easier on the ears, eyes, and brings it closer to the most popular football team in Pakistan, Manchester United. United has much higher marketability than Vipers.
Lahore Qalandars is another name that fits the local context and is any day better than “Lahore Warriors”. We have way too many warrior teams in the world, but is there a team called Qalandars? The standout point about these names is they have not been used by any IPL team.
The logos: (6/10)
Here again, Peshawar Zalmi is a clear winner. My own Pathan bias aside, the turban representing three stumps is a work of genius. Lahore Qalandars is my second favourite.