Gluco recently launched four online games to complement the ‘Strong bano, smart raho’ campaign.

Based on the campaign’s big idea of ‘Gluco kids’ being all-rounders – with both physical and mental strength – each game is based on a different sport: football, cricket, swimming and scrabble. Every game roughly revolves around the four sport champions: Zaid Umar (football), Usman Nadeem (cricket), Iman Basrai (swimming) and Hashmat Hadi (scrabble), who are also Gluco’s brand ambassadors. According to Salman Ahmed, Project Manager, BE DDB (Gluco’s digital marketing agency), “The games have been launched to give digital mileage to the campaign and promote it in interactive ways.” The games primarily target children aged six to 12, and have been advertised through the brand’s Facebook page and through Google ads. For now, the games are available only on the Gluco website but there are plans to launch them on other mobile platforms as well.