Recent
By acquiring 21st Century Fox, Disney hopes to provide unique content and attract a greater number of households.
Mahgul Jawed, General Manager, Interflow Communications, in profile.
The evolution of KP’s digital landscape.
Why blockchain is the future of digital marketing.
How to win at pitches.
Why more and more people are becoming disenchantment with the big tech companies.
The company that dwarfs Alibaba in size and scale.
Education in Islamic finance is in need of an immediate upgrade.
Interview with Quratulain Ibrahim, MD, Nielsen Pakistan.
Why creativity in communication eludes Islamic banking.
Interview with Muhammad Menhas, Deputy CEO, Pak-Qatar Family Takaful...
What is preventing Islamic banks from reaching their full potential?
A book review of Zubeida Mustafa's My DAWN Years – Exploring Social Issues.
Zahid Parekh, General Manager and Head of Islamic Banking, HBL, speaks about the evolution and future of the sector.
Creative Manager, IAL Saatchi and Saatchi, picks her eight favourite ads.
Gender stereotyping in the world of Pakistani advertising.
Published in Jan-Feb 2018
A tribute to the renowned columnist, Amina Jilani (1937-2017).
Feature
Why strict guidelines governing the advertising for Islamic banks do not excuse their blandness.
Launches
Sabirs' Group launches Sabroso, their first product line in the frozen and ready-to-cook chicken category.
The newly introduced co-branded credit cards are tailored to offer value to Pakistan's frequent-flyer community.
Campaigns
The campaign brings to the fore the injustices faced by the transgender community.
