Published in Nov-Dec 2015
Jahanzaib Haque’s
Celebs who broke the internet
1 . Junaid Jamshed: When he decided it would...
Technology is now affecting ordinary people, giving them a chance to test their entrepreneurial skills.
In conversation with CFO, VP Finance and Head of Media at Unilever Pakistan and Unilever Pakistan Foods.
Looks back at the year’s new product launches.
The creative consultant picks five best ads.
PakWheels released a 360-degree campaign to officially launch PakWheels as an auto vertical classified.
Dalda Foods launches Dalda CupShup.
Recent
Qudsia Kadri – a journalist, editor-in-chief, and media regulator – in profile.
Transitions
A tribute to Mujeebur Rehman.
People
Paying tribute to Ziauddin T. Kisat [1923 – 2015].
Umair Saeed, COO, Blitz Advertising on the entrenched mindsets within the advertising profession.
Asma Nabeel, Head of Films at Crew Motion Pictures in profile.
In profile: Zar Aslam, Founder – Environment Protection Fund and the Pink Rickshaw Scheme.
Trends
The big digital trends of 2015, and what 2016 holds for digital marketing.
To realise its full potential branchless banking will need to step up its game.
In profile – The HeadQuarters, DotZero, CoPakistan and Basecamp.
Media
How apps are changing the customer’s shopping experience.
How the overkill in film product placement may end up killing the medium as well.
Will Pakistani filmmakers take up the challenge or continue to go down the well-travelled road of commercial cinema?
The News Editor of Dawn.com on the unique pressures digital news desks face when a story breaks.
Interview
The Head of Marketing and Brand Management on his vision for HBL.
Opinion
[Opinion] The best and worst local ads of 2015.
Marketing
Novelty and engagement are what is required,
Feature
The CEO of Ogilvy & Mather Pakistan on what it takes to be a super leader.
Why clients who reject work are in fact the best a true creative could hope for.
Brands need to stop obsessing over control if they want their sponsored content to work online.
Creative
The innovations and opportunities brands deployed to stand out in 2015.
Award winning Creative Director on how to avoid the shackles of mediocre advertising.
Brands
Why brand managers have forgotten the art of brilliance in marketing.
OOH & Activation
How the introduction of an audience measurement mechanism for OOH will provide a further boost for the medium.
![A dedicated professional Mujeebur Rehman [1947-2015]](https://i.dawn.com/thumbnail/2015/12/566b489691a76.jpg "A dedicated professional Mujeebur Rehman [1947-2015]")
