Aurora Magazine

Promoting excellence in advertising

Umair Kazi

Eulogy for Advertising

Advertising, as we know it, has died a slow, protracted death, giving birth to its much powerful prodigy, 'Influence'. Updated Feb 22, 2017 02:30pm

Package appeal

Why your product's packaging is as important as the product itself. Published Feb 09, 2017 03:44pm

The gaps in the middle

Between creative directors and digital prophets, brand managers must control the reins of the brand’s direction. Updated Feb 24, 2016 10:48am

Lights! Camera! Sellout!

How the overkill in film product placement may end up killing the medium as well. Published Feb 02, 2016 02:19pm

Is Bond up for sale?

“Bond…James Bond. Never mind your plan for worldwide destruction; can I interest you in this exquisite Omega watch?” Published Nov 05, 2015 12:48pm

Why the new Ding Dong ad works

Ding Dong ads always were always pretty tacky to begin with; but it’s okay, because they got the job done. Updated Sep 17, 2015 12:29pm

Blips on the BTL radar

A half yearly roundup of outdoor activations and experiential marketing done by various local brands. Updated Aug 07, 2015 11:28am

Campaign Watch

Umair Kazi, Partner, Ishtehari shares his favourite and not-so-favourite ad campaigns. Updated Mar 31, 2015 11:34am