Advertising, as we know it, has died a slow, protracted death, giving birth to its much powerful prodigy, 'Influence'.
Why your product's packaging is as important as the product itself.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Even the best ideas can become bad ideas if they are not executed properly.
Islamabad United got to keep the cup. However as a whole, the one brand that truly won is Pakistan itself.
Between creative directors and digital prophets, brand managers must control the reins of the brand’s direction.
How the overkill in film product placement may end up killing the medium as well.
“Bond…James Bond. Never mind your plan for worldwide destruction; can I interest you in this exquisite Omega watch?”
Ding Dong ads always were always pretty tacky to begin with; but it’s okay, because they got the job done.
Social media has given activation platforms a new lease of life; activation agencies must now learn to take advantage
A half yearly roundup of outdoor activations and experiential marketing done by various local brands.
The sauces and spices category in Pakistan is ripe with possibilities.
Umair Kazi, Partner, Ishtehari shares his favourite and not-so-favourite ad campaigns.
"My trusty weapon (clichéd though it sounds) is the idea."