Aurora Magazine

Promoting excellence in advertising

Umair Kazi

Advertising Rehab

Advertising Rehab

A detox guide for advertising junkies on how to break out of the rut and come out as a 'normal' human being. Updated Jun 01, 2017 09:33am
Eulogy for Advertising

Eulogy for Advertising

Advertising, as we know it, has died a slow, protracted death, giving birth to its much powerful prodigy, 'Influence'. Updated Feb 22, 2017 02:30pm
Package appeal

Package appeal

Why your product's packaging is as important as the product itself. Published Feb 09, 2017 03:44pm
The gaps in the middle

The gaps in the middle

Between creative directors and digital prophets, brand managers must control the reins of the brand’s direction. Updated Feb 24, 2016 10:48am
Lights! Camera! Sellout!

Lights! Camera! Sellout!

How the overkill in film product placement may end up killing the medium as well. Published Feb 02, 2016 02:19pm
Is Bond up for sale?

Is Bond up for sale?

“Bond…James Bond. Never mind your plan for worldwide destruction; can I interest you in this exquisite Omega watch?” Published Nov 05, 2015 12:48pm
Why the new Ding Dong ad works

Why the new Ding Dong ad works

Ding Dong ads always were always pretty tacky to begin with; but it’s okay, because they got the job done. Updated Sep 17, 2015 12:29pm
Blips on the BTL radar

Blips on the BTL radar

A half yearly roundup of outdoor activations and experiential marketing done by various local brands. Updated Aug 07, 2015 11:28am
Campaign Watch

Campaign Watch

Umair Kazi, Partner, Ishtehari shares his favourite and not-so-favourite ad campaigns. Updated Mar 31, 2015 11:34am