The conference attracted local and international marketing professionals and featured informative keynote sessions.
The winners of the PAS Awards 2017.
In conversation with Muhammad Kamran Khan, Country Head, HMD Pakistan & Afghanistan.
The #MyWarFace campaign aims to encourage agency and brand participation in the PAS Awards 2017.
Although online travel sector is at its nascent stage in Pakistan, many growth enablers can help push it forward.
Tapal's recent ad campaign aims to break gender stereotypes and celebrate modern, independent women.
In conversation with Shahneela Ahmed, Marketing Manager Pakistan, Lenovo, about the ‘Different is Better’ ad campaign.
In conversation with Ayesha Farid, Strategy Director, Adcom Leo Burnett, about Gul Ahmed’s #MeinPerfectHoon campaign.
JazzCash Mobile Account won the ‘Best Mobile Product for Women in Emerging Markets’ Award at the Global Mobile Awards.
Aamir Khawas, Head of Marketing and Sales, Fauji Foods on the acquisition of Noon Pakistan by Fauji Foods.
The conference brought together students and design professionals to discuss the need for sustainable design.
As PSL 2017 kicks off with an adrenaline-pumping start, we review the official songs of the five teams.
Farees Shah on iflix Pakistan’s launch, its content strategy, tackling piracy and their future plans for Pakistan.
A very Pakistani initiative that has enabled hearing impaired people to experience music.
In conversation with Michael J. Readman, Chairman, Z2C Limited.
In conversation with Irfan Siddiqui, President and CEO, Meezan Bank.
Interview with Saad Siddique, CEO, Advertyze Networks.
Maheen Rahman, CEO of Alfalah GHP, in profile.
Brand managers need to take advantage of content marketing if they want to create lasting brand recall.
Dalda Foods launches Dalda CupShup.