The Brave and the brand
So, 2018 has finally come to a close. Well, almost. And no matter how clichéd and downright laughable we find New Year resolutions to be (we all do), much to our irritation, find ourselves in moments of silent introspection. In these moments, our brains are a flurry of activity as we do a quick but thorough scan of the past one year. Regardless of how terrible or brilliant the results are, we all look to the new year with our fair share of hopes, goals and changes (but not resolutions, obviously).
Now this is where things get interesting; this whole plan for the new year. Everyone has an idea, but who has the guts to run with it and make it happen? Who, in this big, bad, scary world?
The truly brave, that’s who.
It’s easy to play it safe in today’s day and age, wise even, some would say… But it’s only an exceptionally brave soul who takes that step, creates his baby, pushes it out the window and watches with bated breath as it soars... Or crashes and burns.
This brings us to the point of this article... 2018 saw many new and exciting players emerge in the market, those who didn’t chicken out on their big ideas and put it out there for the world to see. Their strength and passion brought them this far, but which of these new brands pack enough of a punch to make it to the finish line?