Where’s my brief?
You walk into work at your usual time, pick up your morning chai – chill and think “This is the day. This is the day I will be a positive person. I love my life and my job because insert motivational quote about life…” Just then you get a ping on your phone: it’s a new email followed by the panic-inducing sound of hurried footsteps.
You hear the most dreadful words known to man, or at least to a creative: “Boss.. brief ayee hai… email ki hai”, while he stands too close for comfort and coaxes you to open it.
Now this can go down a number of ways:
1. FW: Project Name
We have all received this email. It is an entire 108-email long thread where the brand manager, the subordinates and your client service team are having a conversation about everything, from proposal to budget, to what time they should meet to make use of those free movie tickets. What is your job you may ask? It’s simple: extract all relevant information and show three concepts with accompanying artworks by day end.