Campaign Register
Bank Alfalah
Brand: Alfa
Brief: Promote the key features of Alfa (app) and the differentiating functionalities.
Creative Agency: MullenLowe Rauf
Media Agency: Media Pulse
Digital Agency: The Brand Crew
Creative Team: Irfan Ahmed, Kiran Murad, Kayzad Giara
Account Team: Faisal Hidayatullah, Javeria Musheer
Media: Print, TV, Digital
Ismail Industries
Brand: Candyland Novella
Brief: Novella makes every day moments special.
Creative Agency: Manhattan Communications
Media Agency: OMD
Creative Team: Adeeba Khan, Faraz Shamshad, Yasir Aslam
Account Team: Farrukh Anjum, Safdar Khan, Tehmina Siddiqi
Media: TV, Digital, OOH
John Hopkins Global
Brand: Bright Star Movement
Brief: Promote the Bright Star Movement and their mission to save the lives of mothers and children.
Creative Agency: M Communications
Media Agency: Bates & Interflow
Creative Team: Adil Khalid and Murtaza Ali
Account Team: Kanwal Ashraf, Syed Aly Rumi
Media: TV, Radio, Event
English Biscuits Manufacturers
Brand: Peanut Pik
Brief: Relaunch Peanut Pik and establish it as the number one choice of consumers in nut biscuits.
Creative Agency: Soho Square
Media Agency: Starcrest Communications
Creative Team: Mahnoor Nadir, Sadia Qutubuddin, Sukaina Moosavee
Account Team: Hassan Bangash, Hasaan Jalil, Naved Qureshi
Media: TV, OOH, Digital
Ismail Industries
Brand: Candyland Yums
Brief: Promote Yums as a cool candy.
Creative Agency: Manhattan Communications
Media Agency: OMD
Creative Team: Adeeba Khan, Yasir Aslam, Hashmat Mirza
Account Team: Farrukh Anjum, Safdar Khan, Tehmina Siddiqi
Media: TV, Digital, POS
McDonald’s
Brand: McDonald’s Real Crispy Chicken
Brief: Launch campaign
Creative Agency: Manhattan Communications
Media Agencies: Media Axis and GroupM
Creative Team: Adeeba Khan, Hashmat Mirza, Shahzeb Ahmed, Yasir Aslam
Account Team: Ali Zaidi, Qasim Azam, Salman Naqvi, Tehmina Siddiqui
Media: Print, TV, Radio, OOH, Digital, Activation
Hamdard Laboratories (Waqf) Pakistan
Brand: Rooh Afza
Brief: Promote Rooh Afza as an all year round drink.
Creative Agency: Blitz Advertising
Media Agency: Spark Communications
Creative Team: Kashan Nasir, Sohaib Safwan, Saman Khan, Wasim Sajid
Account Team: Ammar Anwer, Sehrish Roshan Ali
Media: Print, TV, OOH
Izhar Monnoo Developers
Brand: Dream Garden-Arches
Brief: Launch campaign
Creative/Media Agency: Message Communications
Creative Team: Mohsin, Sohail Aziz
Account Team: Asif Islam, Huzaifa Anwar
Media: Print, TV, OOH, Digital
Rafi Group
Brand: Green Palm Gwadar
Brief: Launch campaign
Creative/Media Agency: Message Communications
Creative Team: Sohail Aziz, Zia-ul-Haq
Acount Team: Fazal-e-Rabbi
Media: Print, TV, OOH, Digital, POS
Sarwana & Sohzsihm
Brand: English antibacterial toothpaste
Brief: Position English antibacterial toothpaste as a modern brand.
Creative Agency: Ishtehari
Media Agency: Synchronise Media
Creative Team: Anum Mushtaq, Tariq Khan, Umair Kazi
Account Team: Iftikhar Alam
Media: TV, OOH, Digital
Stylo
Brand: Stylo
Brief: Wedding campaign
Creative Agency: BE DDB
Media Agency: Pak Media Communications
Creative Team: Azfar Raza, Sara Khan, Tehseen Naqvi, Tauqeer
Account Team: Ali Anwar, Hyder Ali Rafi, Qazi Yasir Ahmed
Media: Print, Radio, OOH
The Habib Group
Brand: House of Habib
Brief: Launch campaign
Creative Agency: BE DDB
Media Agency: Bullseye Communications
Creative Team: Glen Joseph, Jamil Ahmed
Account Team: Baber Raza, Qazi Yasir Ahmed
Media: Print, Radio, OOH
Stylo
Brand: Fabrizio
Brief: Winter campaign
Creative Agency: BE DDB
Media Agency: Pak Media Communications
Creative Team: Azfar Raza, Sara Khan, Tauqeer, Tehseen Naqvi
Account Team: Qazi Yasir Ahmed, Hyder Ali Rafi, Ali Anwar
Media: Print, Radio, OOH
The Stillman Company
Brand: Stillman's
Brief: Brand image campaign.
Creative Agency: Blitz Advertising
Media Agency: Spark Communications
Creative Team: Aamir Mallick, Farhan Zafar, Omair Fayyaz
Account Team: Ammar Anwer, Umair Saeed
Media: Print, TV, Radio, Digital
Stylo
Brand: Insignia
Brief: Winter campaign
Creative Agency: BE DDB
Media Agency: Pak Media Communications
Creative Team: Glen Joseph, Azfar Raza, Faiqa Ahmed
Account Team: Ali Anwar, Hyder Ali Rafi, Qazi Yasir Ahmed
Media: Print, Radio, OOH
The Coca-Cola Export Corporation
Brand: Coke
Brief: Make dinner time a special husband-and-wife occasion with Coke.
Creative Agency: Soho Square
Media Agency: Brainchild Communications
Creative Team: Farrukh Zaman, Junaid Younas, Sadaf Javed, Samreen Farooq, Sana Khan, Tauheer Shafeeq, Umair Anwar, Zehra Zaidi
Account Team: Assad Azizuddin, Imran Qaiser, Muzakir Ijaz, Zakria Fawad
Media: TV, OOH, Digital, PSOM
The Coca-Cola Export Corporation
Brand: Sprite
Brief: Own the teen passion for spicy street meals.
Creative Agency: Soho Square
Media Agency: Brainchild Communications
Creative Team: Farrukh Zaman, Junaid Younas, Samreen Farooq, Sana Khan, Umair Anwar, Zehra Zaidi
Account Team: Imran Qaiser, Nashmia Irfan, Zakria Fawad
Media: TV, Radio, OOH, Digital, Activation
Total Parco Pakistan
Brand: Rubia Heavy Duty Engine Oil
Brief: Create an emotional launch campaign
Creative Agency: Manhattan International
Media Agency: Star Communications
Creative Team: Saad Tariq, Taimur Tajik, Waqas Bin Ali
Account Team: Murtaza Azam, Mustafa Ahmed
Media: TV, Digital, Activation