And the award goes to…

The Pakistan Advertisers Society (PAS) held the sixth edition of its Awards on April 30, 2016. The event, held at the Karachi Expo Centre, attracted over 900 guests from the advertising and marketing profession, making the event one of the biggest events of the industry.

Adcom Leo Burnett won nine awards, the maximum any agency has won. Apart from that, Mullen Lowe&Rauf won three awards, while Ogilvy & Mather, JWT, Soho Square, and Core Media each won two awards.

Following is the list of winners in each category:

Category: Campaign of the Year
Brand: Samsung Galaxy Grand Prime
Campaign title: Selfies Ban Jaye Grandfies
Agencies: Adcom Leo Burnett, Stimulus Productions

Category: Top Brand 2016
Brand: Coca Cola
Agencies: Soho Square, Starcom Pakistan, Kinetic Pakistan, Digitz

Category: Seasons Special
Brand: Shan Recipe Mixes
Campaign title: Khushiyan Chak Lo
Agency: Ogilvy & Mather

Category: Best Nationally-Originated Campaign
Brand: Samsung Galaxy Grand Prime
Campaign title: Selfies Ban Jaye Grandfies
Agencies: Adcom Leo Burnett, Stimulus Productions

Category: Passion for Pakistan
Brand: HBL
Campaign title: Enabling Dreams
Agency: JWT

Category: Banking & Financial Services
Brand: Al Habib Asan
Campaign title: Arey Bohat Asaan Hai
Agency: Bond Advertising

Category: Beverages – Cold
Brand: Coca Cola
Campaign title: Coca Cola Music 2015
Agencies: Soho Square, Starcom Pakistan, Kinetic

Category: Confectionery and Snacks
Brand: Kolson Snackers
Campaign title: Sharing Ka No Scene
Agencies: Ogilvy & Mather, Orient Edge

Category: Cosmetics and Personal Care (Men, Women and Children)
Brand: Lifebuoy Soap
Campaign title: Lifebuoy Time Before Iftar (Breaking Fast) Time!
Agencies: Mindshare, MullenLowe Rauf, The Missing Link

Category: Culinary
Brand: Engro Onaaj Chakki Ata
Campaign title: Bismillah Launch campaign 2015
Agencies: Adcom Leo Burnett, Arrows ,Starcom, Spark Communications, Convex Interactive
Click to see more Brand: Tarang
Campaign title: Tarang Baaz
Agencies: Adcom Leo Burnett, Starcom Pakistan

Category: Ice Creams and Desserts
Brand: Omore Funsticks
Campaign title: Fun Ka Endless Maza
Agencies: Adcom Leo Burnett, Starcom Pakistan, Synite , Seeme Productions

Category: Hospitals, Healthcare and Hygiene
Brand: Shaukat Khanum Memorial Cancer Hospital and Research Centre
Campaign title: Sab Kuch Wapis Aa Sakta hey ... Siwaye Zindagi key
Agency: Farigh Four

Category: Telecommunication Hardware and Consumer Electronics
Brand: Samsung Galaxy Grand Prime
Campaign title: Selfies Ban Jaye Grandfies
Agencies: Adcom Leo Burnett, Stimulus Productions

Category: Telecommunication Service Providers
Brand: Mobilink
Campaign title: Call Drop
Agency: IAL Saatchi & Saatchi Islamabad

Category: Textile, Fashion and Accessories
Brand: Borjan
Campaign title: Walk the Fashion
Agencies: Adcom Leo Burnett, Zenith Optimedia, 9.8 Films

Category: Media
Brand: Ten Sports
Campaign title: Wake Up Pakistan
Agency: N/A

Category: Media Innovation
Brand: Fair & Lovely
Campaign title: Fair & Lovely Ka Jalwa
Agencies: GroupM, MullenLowe Rauf, PHD Omnicom Media Group, Six Sigma Productions, ARY Films

Category: Best in Digital
Brand: Garnier Skin Naturals
Campaign title: #Losethepimplenotyourmind
Agencies: Adcom Leo Burnett, Zenith Optimedia, Red Publicis & Mooro

Brand: Easy Paisa
Campaign title: Black Friday
Agencies: Adcom Leo Burnett, Starcom Mediavest Group, Xdynamics Media

Category: Best in BTL
Brand: 7Up
Campaign title: Melting Vending Machine
Agencies: BBDO Pakistan, TML Activations

Category: Best in TV
Brand: Homage Inverter
Campaign title: Jiyo Normal Zindagi... Non Stop
Agency: Arey Wah

Category: Best in Print
Brand: Lifebuoy Soap
Campaign title: Lifebuoy Time Before Iftar
Agency: MullenLowe Rauf, Mindshare

Category: Best in Outdoor
Brand: 7UP
Campaign title: Asal Foodies - Mana lo Food ka Love
Agency: Core Media

Brand: Mountain Dew
Campaign title: Neon is Here
Agency: Core Media

Category: Best in PR
Brand: Pepsi
Campaign title: Lighting Up Lives
Agency: JWT, BBDO, Mindshare

Read in-depth coverage of the PAS Awards 2016 in our forthcoming issue!