Eight ads that are a must watch!
Shan Masala
Category: TVC
With ghee and masala ads all showing us the same feasts, family gatherings and food shots over and over again, it was a change to see a brand thinking differently. This ad was packed with the flavours of a fresh, heartfelt story driven by a strong and relatable insight of missing the taste of home when living abroad. Proof of effective communication when we ditch the clichés!
Agency: Ogilvy & Mather, Pakistan
Homage Inverter UPS (Jail)
Category: TVC
Understated and unexpected – this ad is a testament that at times less really is more. The jail based plot has all the right ingredients – a touch of humour, relatable frustration and a creative plotline. Driven by a strong insight that has been exaggerated in a bold way, this is what happens when clients and creatives have the courage to make brave advertising.
Agency: Arey Wah, Pakistan
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