Campaign of the Year goes to Farigh Four

Relative newcomers, Farigh Four walked away with the Campaign of the Year Award at the PAS Awards for the Shaukat Khanum ‘Mein tou sirf bada hona chhata hoon’ campaign (it also won an award in the Hospital and Health category). Farigh Four started work on the Shaukat Khanum account in April 2013 and the winning campaign was aired in May 2013 before the start of Ramazan. The objective, according to Shavaar Ali Khan, CCO, Farigh Four, was “to evoke mass empathy by showing the real canvas of a cancer patient instead of just making a direct appeal for Zakat donations.” This was executed by showing a young boy whose dream, unlike those of healthy boys who dream of becoming doctors, lawyers or pilots, is merely to be able to grow up. The agency also won an award in the Political Advertising Category for PTI’s Election Campaign. Clearly a good year overall for Farigh Four.