Naved Qureshi returns to Lowe & Rauf

Naved Qureshi recently rejoined Lowe & Rauf as Director, Account Management. Qureshi had previously worked with Lowe as Director of the Unilever Business before leaving for a two-year stint at Adcom as Head of Account Management, handling brands such as Soneri Bank, Tarang and Ten Sports, among others. In his current role, he is responsible for overseeing Lowe’s Karachi portfolio – including Bank Alfalah, Dalda, OLX and Unilever – in terms of ATL and digital. Qureshi believes that everyone who works in account management should spend some time at Adcom because “it taught me that account management is the key gatekeeper for brands; nothing can move forward without them.” In his current position, Qureshi hopes to be the key stakeholder for every brand in the agency.