Breaking Barriers
For Women's Day, Aurora lists six Pakistani campaigns that push the boundary of traditional womanhood often portrayed in advertising.
Women in Pakistani ads
A Long Way to Empowerment
If we want to improve the ratio of working women in Pakistan, we all need to work with women – not against them.
Inching beyond the stereotype
Pakistani brands need to summon the courage to talk to women as people and not just 'housewives'.
Rinsing out labels
What makes Ariel’s ‘Wash the Label’ campaign stand out?
Empowered – not stereotyped
Why we desperately need media representation that empowers women, not stereotypes them.
The Good Mother
Why our media needs to stop showing mothers as domestic pieces of perfection.
What do the women in our ads usually do?
Why our brands and ad makers desperately need to think of women as human beings, not appliances or objects.