Instagramming may be the rage among Gen Z, but influencers not so much, argues Fatima S. Attarwala.
Published 23 Aug, 2023 11:51am
Zohra Yusuf recalls the ambition of some of the Pakistani brands that have impacted the way we live.
Published 23 Jun, 2023 12:58pm
Why National Foods redesigned their recipe mix boxes after 13 years.
Published 15 Aug, 2022 10:33am
Rashna Abdi on what led her to establish Vitamin C after leaving IAL Saatchi & Saatchi where she headed the creative department.
Updated 18 May, 2022 03:33pm
"He was full of life, fantastic company and a lovable man who has left behind fond, everlasting memories."
Updated 24 Jun, 2020 03:14pm
A review of some of the recent campaigns.
Published 20 Apr, 2019 10:21am
The creative consultant picks five best ads.
Published 27 Jul, 2018 05:57pm
Digital platforms are proving to be huge opportunities for SMEs to scale up and enter international markets.
Published 14 Feb, 2018 09:41am
The Creative Director, The Brand Crew shares her favourite and not-so-favourite ads.
Updated 08 Dec, 2016 03:55pm
The sauces and spices category in Pakistan is ripe with possibilities.
Updated 17 Jun, 2015 01:41pm
To succeed, masala brands in Pakistan need to understand their category better.
Updated 16 Jun, 2015 05:12pm
Pakistan's spice category has enormous growth potential, but needs to overcome various barriers to realise its promise.
Updated 09 Jun, 2015 10:53am
Chef Mehboob Khan and Chef Zakir Qureshi in profile.
Updated 03 Aug, 2018 04:07pm