A Few of My Favourite Things
Zehra Zaidi, Group Executive Director, Ogilvy Pakistan, lists her favourite ad campaigns.
Lipton Pakistan
The Great Pakistani Brand Brawls
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
Descent into Short-Term Thinking
Despite a negative report card, Sheikh Adil Hussain highlights four brands that have stood out in the last 25 years.
World Cup ’23 and Brands: On a Winning Streak?
Have brands taken advantage of the ‘cricket season’ effectively?
Refresh, Reset, Rethink
Lipton encourages people to reflect on the things that really matter.
Then or now?
Was advertising ever effective?
Taking chotu to school
Lipton partners with TCF to turn around the lives of poor children in Pakistan.