A Few of my Favourite Things
Batool Habib Curmally, Head of English Copy and Associate Creative Director, Spectrum VMLY&R, picks her favourite ads.
EFU Life
Campaigns for July-August 2023
Ad campaigns released in July-August 2023, from the September-October 2023 issue.
EFU’s Backup Plan
EFU's strategic response to Covid-19.
EFU’s Life Ka Backup
EFU's latest campaign encourages millennials to invest in their futures.
Diversifying life insurance
How the perception and positioning of life insurance has evolved over the years in Pakistan.