“We launched Discover Pakistan to boost tourism and change the perception of the country globally”
How the idea of Discover Pakistan came about, the challenges faced and the overall response from viewers and advertisers.
Domestic tourism in Pakistan
Pakistan calls!
Urooj Hussain on the evolution of tour agencies in Pakistan.
Chap Shoro and rose tea
As the concept of ecotourism begins to take hold in Pakistan, Saba Gul Hasan describes the current hot spots.
Destination Pakistan
How social media is impacting internal tourism in Pakistan.