Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category.
Updated 18 Oct, 2023 03:04pm
Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar.
Published 23 May, 2023 11:57am
Marylou Andrew-McCormack on how technology forged a new consumer activism.
Published 12 May, 2023 12:31pm
The popularity of Quetta’s Sariab Road and how it may soon be counted as one of the city’s shopping hotspots.
Published 12 Jan, 2023 10:17am
Companies in Pakistan need to move away from conventional market research tools and adopt advanced techniques.
Published 19 Oct, 2022 10:33am
Ipsos Consumer Book '22 in review.
Updated 08 Jun, 2022 12:53pm
Social media has provided activation a new lease of life. So why are activation agencies not taking advantage?
Published 09 May, 2018 06:41pm
Why companies need to invest in their frontline employees.
Updated 01 Feb, 2017 10:32am
The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB.
Updated 27 Dec, 2016 01:55pm