A Few of My Favourite Things
Zehra Zaidi, Group Executive Director, Ogilvy Pakistan, lists her favourite ad campaigns.
Coca Cola
Branding in a Time of Boycotts
Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha.
Christmas in New York With Brand Santa
Muna Khan ponders over the importance of Santa Claus in advertising.
The Great Pakistani Brand Brawls
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
Keep Your Cool With Sprite
Sprite addresses social issues with its latest Thand Rakh campaign.
OOH Goes Programmatic
Programmatic DOOH will be a game-changer for advertisers, writes Ahsan Sheikh.
![Ice[d], Ice[d] Baby](https://i.dawn.com/thumbnail/2023/05/6461b3954e696.jpg?r=142349 "Ice[d], Ice[d] Baby")
Ice[d], Ice[d] Baby
Coca-Cola Pakistan launches Fuzetea in Pakistan
What Makes a Pakistani Brand?
Sheikh Adil Hussain discusses the different components that go into creating a successful Pakistani brand.
Does PR Need PR?
Why Pakistani companies and brands are still not investing in PR.
I Think, Therefore I Brand
In a woke world, brands need to use their minds to win their audiences’ hearts.
How Did Ad Land Fare in Ramzan 2022?
Talha bin Hamid lists the year’s heartening and not-so-heartening Ramzan ads.
Pakistan’s First Plastic Road
To re-use plastic landfill in the country, Coca-Cola is working on building a sustainable plastic road in Islamabad.
Hits and misses 2019
In fact, it was all a bit of a bore for Vanessa Nabia Muzaffar.
A Few of my Favourite Things
A review of some of the recent advertising campaigns.
Is Pakistan heading for effectiveness?
The Effie's marked the start of a new era in Pakistani advertising
The importance of being cool
Khalid Naseem, Head of Strategy, Firebolt63, on why cool brands always win.
Let the Music Do the Talking
Lessons brands could learn from Coke Studio.