Aurora Magazine

Promoting excellence in advertising

Brainchild Communications

Taught By Robots?

Taught By Robots?

Urooj Hussain discusses the potential impact of AI dependence on critical thinking skills in the classroom. Published 28 Feb, 2024 12:02pm
The rise of the hybrid planner

The rise of the hybrid planner

Why media planners need to gain an in-depth understanding of how both mainstream and digital media work. Updated 22 Feb, 2019 10:31am
Business Rankings in FY 2016-17

Business Rankings in FY 2016-17

The top communication agencies advertised in print media, TV channels and radio stations in fiscal year 2016-17. Published 09 Jul, 2018 02:35pm
The trap of vanity metrics

The trap of vanity metrics

Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI. Published 03 Jul, 2018 10:31am
Great expectations

Great expectations

Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand. Published 07 Jun, 2018 01:09pm
Business Rankings

Business Rankings

Top communication agencies which advertised in print, television and radio in Fiscal Year 2015-16. Updated 23 Feb, 2017 12:12pm