How China is keeping Pakistanis cool
With the proliferation of Chinese air-conditioner brands, local brands need to constantly innovate to stay relevant.
Jan - Feb 2017
Making Waves
Feature
Transitions
Books & Reviews
Entrepreneurship
Brands
My Favourite Things
People
Opinion
Profile
Interview
Jan-Feb 2017
OOH & Activation
Buzz
Launches
Diversifying life insurance
How the perception and positioning of life insurance has evolved over the years in Pakistan.
Retail goes omni
Moving to an omni-channel experience is a dramatic shift in the retail business but one filled with immense opportunity.
Munch & Luv – Will Opa! become the fry everyone loves?
Fauji FreshnFreeze recently launched Opa! potato fries, a 100% Pakistani product made from locally-grown potatoes.
Creating bionic superheroes
In profile: Bioniks, a start-up that provides affordable, quality prosthetics to people in need of them.
Paints brighten up
Exploring the reasons behind the increased demand of paints, and how brands are innovating to attract more consumers.
The CPEC opportunity
How CPEC can boost Pakistan's real estate sector.
The exactitude of simple ideas
Why brutal simplicity in thought is so vital to good advertising.
Remember the three Ps – profit, people and planet
What is Triple Bottom Line Reporting and how it impacts responsible growth of businesses.
(E)stating the obvious
Real estate marketing in Pakistan lacks imagination, creativity and emotional appeal.
Nailing the art of social behaviour change communication
How using edutainment, storytelling and music can bring a positive change in society.
Taxing real estate
Why bringing Pakistan's real estate sector under the tax net is such a 'taxing' process.
Pakistan's real estate divide
Is the country's real estate market too elitist?
Dedicated to advertising
A tribute to Akbar Ali [1943- 2016].
Giant with a J
"Meet Our Friend JJ: An Anthology about Javed Jabbar" – a collection of personal tributes paid to Javed Jabbar.
A good book about advertising
Dave Marinaccio’s "Admen, Mad Men and the Real World of Advertising" in review.
Not local enough
A review of Branding Matters by Arshad Awan.
Start-up and shine
The reasons behind Pakistan's success at the APICTA Awards, and what needs to be done in order to sustain it.
Short-changed by short-sightedness
Why companies must realise that their website is a valuable piece of their real estate.
Eight ads that are a must watch!
The COO of Blitz Advertising shares eight of his favourite ads.
Architect on the move
A day in the life of Arshad Faruqui, architect and CEO, Copper and Steel.
Learning to keep it rolling!
A day in the life of Daniyal Shahid, Social Media Executive, Creative Chaos.
“Local clients are going through a transformation"
In conversation with Edouard Monin, Chairman and CEO, MENA, Ipsos and Abdul Sattar Babar, MD, Pakistan.
Eulogy for Advertising
Advertising, as we know it, has died a slow, protracted death, giving birth to its much powerful prodigy, 'Influence'.
The subtle storyteller
Mehreen Jabbar, director and producer, in profile.
Bottom of the pyramid aspirations
Fahad Ashraf, Director Marketing, Reckitt Benckiser, on why Bottom of the Pyramid Marketing has suddenly become relevant
How to choose an influencer
The four kinds of ‘influences’ in the digital world, and how brands can best leverage them.
Digital OOH campaign of Facebook Flex launched
The DOOH campaign uses digital screens, instead of billboards, and on which content can be managed in real-time.
Stillman’s launches petroleum jelly
Stillman’s Pakistan, synonymous with fairness and freckle solutions, recently launched Stillman’s Petroleum Jelly.
EBM introduces Jam Delight
The first-of-its-kind, fruit jam-filled biscuits.