Making Waves
With the proliferation of Chinese air-conditioner brands, local brands need to constantly innovate to stay relevant.
How the perception and positioning of life insurance has evolved over the years in Pakistan.
Moving to an omni-channel experience is a dramatic shift in the retail business but one filled with immense opportunity.
Fauji FreshnFreeze recently launched Opa! potato fries, a 100% Pakistani product made from locally-grown potatoes.
In profile: Bioniks, a start-up that provides affordable, quality prosthetics to people in need of them.
Exploring the reasons behind the increased demand of paints, and how brands are innovating to attract more consumers.
Marketing
Why brutal simplicity in thought is so vital to good advertising.
Real estate marketing in Pakistan lacks imagination, creativity and emotional appeal.
Advertising, as we know it, has died a slow, protracted death, giving birth to its much powerful prodigy, 'Influence'.
Transitions
A tribute to Akbar Ali [1943- 2016].
Books & Reviews
"Meet Our Friend JJ: An Anthology about Javed Jabbar" – a collection of personal tributes paid to Javed Jabbar.
Dave Marinaccio’s "Admen, Mad Men and the Real World of Advertising" in review.
A review of Branding Matters by Arshad Awan.
Feature
What is Triple Bottom Line Reporting and how it impacts responsible growth of businesses.
How using edutainment, storytelling and music can bring a positive change in society.
Why bringing Pakistan's real estate sector under the tax net is such a 'taxing' process.
ChenOne Builders, an offshoot of the well-known apparel and home ware brand, launches ChenOne Luxury Apartments & Homes.
Entrepreneurship
The reasons behind Pakistan's success at the APICTA Awards, and what needs to be done in order to sustain it.
Brands
Why companies must realise that their website is a valuable piece of their real estate.
Creative
The COO of Blitz Advertising shares eight of his favourite ads.
Campaigns released in the duration: November–December 2016.
People
A day in the life of Arshad Faruqui, architect and CEO, Copper and Steel.
In conversation with Edouard Monin, Chairman and CEO, MENA, Ipsos and Abdul Sattar Babar, MD, Pakistan.
Recent
Mehreen Jabbar, director and producer, in profile.
How CPEC can boost Pakistan's real estate sector.
Stillman’s Pakistan, synonymous with fairness and freckle solutions, recently launched Stillman’s Petroleum Jelly.
Interview
Fahad Ashraf, Director Marketing, Reckitt Benckiser, on why Bottom of the Pyramid Marketing has suddenly become relevant
Published in Jan-Feb 2017
The four kinds of ‘influences’ in the digital world, and how brands can best leverage them.
OOH & Activation
The DOOH campaign uses digital screens, instead of billboards, and on which content can be managed in real-time.
Launches
The first-of-its-kind, fruit jam-filled biscuits.
Trends
Is the country's real estate market too elitist?
