Spectrum launches 'Kites of Hope' in search of missing children
The CSR initiative aims at raising awareness about missing children with the help of Roshni Helpline.
Sep - Oct 2016
Making Waves
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Sep-Oct 2016
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Colour me halal
MM Makeup, Odho Cosmetics and Luscious Cosmetics are three of the local 'halal' makeup options for consumers.
Using print to target households
Whose opinion is mostly involved in purchasing brands of different household items in your house?
Should your company be a creator on YouTube?
On why brands should consider making their presence felt on YouTube and how to do it successfully.
Managing the Millennials
How banks should capitalise on social media to manage their relationships with the young.
Branded songs ka jalwa
To remain memorable branded songs must be able to deliver both on their message and their quality.
Eight ingredients to ruin Pakistan’s ad industry
Why brands and ad agencies need to stop churning out formulaic advertising and opt for simple, yet effective, ideas.
The best and most 'meh' recent campaigns
The Creative Director, The Brand Crew shares her favourite and not-so-favourite ads.
Going live
Is Facebook Live dead on arrival, or will it live to sell your tale?
Still unimpressed
Why banks need to improve their customer service.
When banks had the magic
Banks need to reignite the enthusiasm they brought to their advertising in the ’90s.
The age of advertechting
Advertising that taps into geeky technology like 360 VR or holograms can be incredibly impactful.
Love thy neighbour – but on your terms
The pros and cons of using Indian ad directors.
Fulfilling dreams less extraordinary
Banks have moved beyond product driven advertising, but are they really connecting with their customer base?
Eight ads with great insight
The Associate Creative Director, Ogilvy & Mather Pakistan shares her favourite ads.
EveryDay doubles on creaminess
Nestlé launches EveryDay Double Creamy liquid tea whitener.
Oye Hoye, check out those Smiles!
From clutter-breaking campaigns to norm-shaking new entrants, the local potato chip market is growing at a steady pace.
Talking money
A day in the life of Tarique Khan Javed, President, Overseas Pakistani Investors Forum.
“People in agencies no longer make as much money as they used to"
In conversation with Michael J. Readman, Chairman, Z2C Limited.
Taking the banking sector to the next level
In conversation with Salim Raza, former Governor of the State Bank of Pakistan.
Making Islamic finance a reality
In conversation with Irfan Siddiqui, President and CEO, Meezan Bank.
Understanding Programmatic Advertising
Interview with Saad Siddique, CEO, Advertyze Networks.
Microfinance moves towards specialisation
Interview with Ghalib Nishtar, President and CEO, Khushhalibank.
Banking on digital inclusion
Will banks pull it off?
A capital asset
Maheen Rahman, CEO of Alfalah GHP, in profile.