Published in Jul-Aug 2016
When Dr Aamir Liaquat Husain (ALH) appeared in the teaser for Geo’s Ramzan transmission, playing a martyred.
Creative
The General Manager of JWT Pakistan shares her favourite and not-so-favourite ads.
The Creative Director of JWT Pakistan shares his favourite ads.
Marketing
Brand managers need to take advantage of content marketing if they want to create lasting brand recall.
What brands should do to take effective advantage of Pakistan’s cinematic revival.
Why ethical content marketing is a must for brand building and creating lasting brand recall.
Campaigns
The comeback of Mobilink Jazz.
Zameen.com launches two campaigns to promote the site's reliability and usefulness.
People
A day in the life of Salma Jafri, Founder, Salma Jafri Media.
In conversation with Nikolay Malyarov, EVP, Chief Content Officer and General Counsel, PressReader.
Jehan Ara, President, P@SHA and Big Bird, The Nest I/O, on the entrepreneurship ecosystem in Pakistan.
Simon Crerar, Editor, BuzzFeed Australia, on the evolving content strategy and revenue model of BuzzFeed.
Opinion
Why marketers need to let go of 'one-way' messages and start providing true value to their customers.
Feature
How marketers can design content strategies that will stay relevant for longer and also engage a wider audience.
Steps that can be taken to encourage the non-filers to pay and file taxes.
Why we desperately need media representation that empowers women, not stereotypes them.
Profile
Marketing supremo Tariq Ikram in profile.
Recent
The Hilal Group recently launched Bold as a premium deodorant brand to tap into the growing market potential.
Junaid Jamshed launches Jazaa rice.
Trends
Book review of Saad Amanullah Khan's management guidebook 'It's Business, It's Personal'.
In profile: Sheops, TEDdict and WonderTree – three of the start-ups which made it to the GES this year.
Digital
Three tried-and-tested techniques to make your content multiply like a rabbit on little blue pills.
