Published in Jul-Aug 2015
How mobile operators are successfully using device penetration to push their 3G options.
Telenor in collaboration with Facebook recently launched an initiative called ‘internet.org’ in Pakistan.
Feature
Sharmeen Obaid and Jerjees Seja, CEO, ARY Digital Network, on the challenges and triumph of making 3 Bahadur.
Steps our local brands and ad agencies need to take in order to attract digital shoppers.
Media
Media planners and advertisers have to keep up with changing media consumer habits in order to remain relevant.
For advertisers, now is the time to mix their love affair of traditional media with a strong dose of digital.
The inherent dangers of the proposed Pakistan cybercrime bill.
Reham Khan talks about her struggles and journey in the media industry.
Brands
How Yahoo's mobile strategy is beginning to snatch mobile ad revenue from Google and Facebook.
Instead of fearing social media when things go awry, brands should employ understanding, empathy and honesty.
Interview
Sohail Ansar, Executive Director, GroupM, Pakistan, on the dominance of TV and potential of digital.
Social
What happens when you take popular online-centric acronyms offline.
Making Waves
Can carpooling apps like Tripda and Savaree succeed in Pakistan?
Creative
Taking risks is essential to real creativity – and for that we need guts, not gut feel.
Shoaib Baloch, an independent creative consultant, shares his favourite ads.
Trends
Social media has given activation platforms a new lease of life; activation agencies must now learn to take advantage
How consistency limits creativity leaving brands rather hungry.
Campaign Watch
The Executive Creative Director of Adcom shares his favourite and not-so-favourite ads!
Agencies
Clients and agencies need to better understand their ROI and worth when judging what to pay and what to charge.
The pernicious tendency of agencies and local brands to deliberately cross all lines between inspiration and imitation.
Digital
Although reach, frequency and timing will continue to drive planning,technology is increasingly disrupting media usage.
Recent
The impact of the Budget on our advertising industry.
Branded Bubbles
The Creative Director of The Brand Crew shares why working from home is both awesome and downright exasperating!
Transitions
A closer look into Sabeen's work philosophy, her passion for everything Macintosh, and her journey of creating T2F.
Campaigns
Aly Mustansir, CMO, Bank Alfalah, talks about the bank’s new logo, identity, corporate campaign and future aspirations.
Launches
Prudence, DKT International's premium condom brand, will take its Comedy Tour to Islamabad after Ramzan.
Automobiles
Will Yamaha’s latest motorbike, the YBR-125, up the industry’s game?
Opinion
Although Ramzan brings with it a treasure trove of behavioural insights, very few ad agencies effectively mine them.
![The girl I knew – Sabeen Mahmud [1974-2015]](https://i.dawn.com/thumbnail/2015/07/55a548c5dcf7c.jpg "The girl I knew – Sabeen Mahmud [1974-2015]")
