Aurora Magazine

Promoting excellence in advertising

Taimur Tajik

The Power of Purpose

The Power of Purpose

Now more than ever before, brands will have to base their reason to buy on their purpose, argues Taimur Tajik. Updated 20 May, 2023 12:24pm
Eyes on the Wrong Prize

Eyes on the Wrong Prize

Awards are an important part of any agency’s profile, but only when they address a genuine brief, writes Taimur Tajik. Published 06 Mar, 2023 04:16pm
I Think, Therefore I Brand

I Think, Therefore I Brand

In a woke world, brands need to use their minds to win their audiences’ hearts. Updated 13 Jun, 2022 11:10am
No Money. No Honey.

No Money. No Honey.

Advertising agencies must come to terms and adapt to a penny-pinching post-pandemic world, argues Taimur Tajik. Published 07 Jan, 2022 11:53am
Left to Rot

Left to Rot

From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected. Published 04 Mar, 2021 02:05pm
Keep It Simple, Stupid

Keep It Simple, Stupid

Taimur Tajik, Creative Head, Interwood, on the dangers of over complications. Published 02 Mar, 2021 03:47pm
Couldn’t Hack It

Couldn’t Hack It

From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected. Updated 26 Feb, 2021 05:00pm
Down the Drain

Down the Drain

From 'The Cutting Room Floor' – a new online series which discusses great ideas that were rejected. Published 22 Feb, 2021 02:54pm
Top 5ives 2020

Top 5ives 2020

Ten marketing/media professionals list down the top five of everything in 2020. Updated 04 Jan, 2023 12:41pm
Into the Unknown

Into the Unknown

Taimur Tajik, Creative Head, Interwood, on what brands must do to stay ahead in 2021. Published 15 Jan, 2021 02:02pm
Now That’s an Idea!

Now That’s an Idea!

From 'The Candy Jar: Good Ideas to Chew On' – a new online series. Updated 03 Dec, 2020 02:55pm
From Dark To Light?

From Dark To Light?

Taimur Tajik moves from the agency to the client side. Published 20 Nov, 2020 06:22pm
Cruising with Trump

Cruising with Trump

Taimur Tajik cooks up barbeque for some intriguing personalities. Published 16 Sep, 2020 10:08am
Facing Up To Covid-19

Facing Up To Covid-19

How great brands will always find ways to rise to the challenges of extreme adversity. Published 04 Aug, 2020 09:44pm