Aurora Magazine

Promoting excellence in advertising

Umair Kazi

AI vs Art Directors

AI vs Art Directors

Should your agency adopt AI tools like Midjourney? Umair Kazi is inclined to say yes! Updated 18 May, 2023 12:33pm
You’ve Been WhatsApped!

You’ve Been WhatsApped!

Is WhatsApp becoming a workplace dystopian tool? Umair Kazi poses the question. Published 07 Mar, 2023 06:35pm
Caught Betwixt

Caught Betwixt

The dilemma of choosing between a global and a local client. Published 29 Dec, 2022 10:38am
Enter the Microcampaigns

Enter the Microcampaigns

Umair Kazi hopes microcampaigns will encourage the industry to indulge in positive disruption. Updated 18 Oct, 2022 12:46pm
Finding Our Inner Karen

Finding Our Inner Karen

Karens (and Kareems) abound, even in Pakistan. Could they be the basis of the next big idea? Published 19 Jan, 2022 10:25am
Get Off My Turf!

Get Off My Turf!

Rather than looking at other ad services providers as unwelcome intruders, agencies should welcome them as worthy collaborators. Published 05 Jan, 2022 05:04pm
Apps Beyond Zoom

Apps Beyond Zoom

Now that Zoom has catapulted us into remote living, why not discover a new range of apps designed to make everything even easier? Published 28 Jun, 2021 08:18pm
The Other Viral

The Other Viral

The pervasive perceptions of vaccine brands. Published 21 Jun, 2021 06:31pm
Decoding the HCP

Decoding the HCP

The art and science of marketing to the Healthcare Professional (HCP). Published 26 Apr, 2021 01:00pm