Aurora Magazine

Promoting excellence in advertising

Julian Saunders

How to effectively manage change

How to effectively manage change

Why organisations need ‘constant evolutionary change’ rather than change at a staggering velocity. Published Sep 19, 2017 09:41am
Where do Digital Natives come from?

Where do Digital Natives come from?

Millennials may be demanding, but there is nothing better for brand health than to hook them, says Julian Saunders. Updated Jan 16, 2017 09:43am
How lofty is your brand?

How lofty is your brand?

Julian Saunders on the big trend that higher purpose branding has become. Published Jun 10, 2015 10:16am
Changing gears

Changing gears

Exploring how digital is driving innovation in automotive marketing. Updated May 05, 2015 04:07pm
Changing gears

Changing gears

Exploring how digital is driving innovation in automotive marketing. Updated Dec 04, 2014 05:03pm
Worth the tweet

Worth the tweet

A review of 'Hatching Twitter' by Nick Bilton. Updated May 27, 2015 02:34pm