Aurora Magazine

Promoting excellence in advertising

Ali Rez

The art of feedback

The art of feedback

How to make feedback the backbone of strong, creative work. Updated Jan 23, 2017 10:30am
The age of advertechting

The age of advertechting

Advertising that taps into geeky technology like 360 VR or holograms can be incredibly impactful. Updated Dec 07, 2016 03:55pm
Yalla creativity!

Yalla creativity!

Ten advertising gems from the Arab world. Updated May 03, 2016 02:55pm
The trinity of goodvertising

The trinity of goodvertising

Award winning Creative Director on how to avoid the shackles of mediocre advertising. Published Jan 21, 2016 04:49pm
How to catch a Lion

How to catch a Lion

Winning a Cannes Lion takes more than a great campaign. Updated Nov 09, 2015 11:42am
And the award goes to...

And the award goes to...

In keeping with current industry practices, here are a few new category recommendations for the next PAS Awards. Published Jul 03, 2015 11:35am
XL marks the spot

XL marks the spot

Making a big idea big takes more than getting a celebrity to sing. Updated Apr 10, 2015 01:55pm