How shock, when used strategically, commands enormous attention and unequivocal opportunities for branding.
Faraz Maqsood Hamidi
A tribute to Adil K. Mirza, co-founder of The D'Hamidi Partnership
On-trend moms on the five digital trends that will change the world!
Can retail therapy be used as a means of self-transformation?
Whether it’s tourism or business expansion, a sound economic development strategy begins with Place Branding.
"Meet Our Friend JJ: An Anthology about Javed Jabbar" – a collection of personal tributes paid to Javed Jabbar.
Millennials don’t work 'for' a boss. They perform 'with' a coach.
Banks need to reignite the enthusiasm they brought to their advertising in the ’90s.
Why marketers need to let go of 'one-way' messages and start providing true value to their customers.
The Chief Executive and Creative Director of The D’Hamidi Partnership presents his creative manifesto.
If you can’t capture attention, how do you expect to capture anything else in terms of your goals or bottom line?
If brands want to continue their success with stakeholders, they need to be alert to when the peak will occur.
Dear brands, if you plan to send irrelevant marketing messages to your consumers, prepare to be forever deleted!
What happens when you take popular online-centric acronyms offline.
Stories are intensely truthful lies.
If imitation is the highest form of flattery, what about that slippery surface in the business called 'inspiration'?
We don’t need a rocket to reach for the stars. Just an imagination and five simple steps to glory.
Digital is the centre of now. But it’s certainly not at the cost of the present.
Before you jump to the accurate assumption that I'm going to bend my ethics for a quick sale, I have a bit of advice...
Copy writing tips from 'The Copy Book' by David Abbott.