Aurora Magazine

Promoting excellence in advertising

Faraz Maqsood Hamidi

Giant with a J

"Meet Our Friend JJ: An Anthology about Javed Jabbar" – a collection of personal tributes paid to Javed Jabbar. Published Mar 20, 2017 09:31am

When banks had the magic

Banks need to reignite the enthusiasm they brought to their advertising in the ’90s. Published Oct 31, 2016 12:58pm

Content and discontent

Why marketers need to let go of 'one-way' messages and start providing true value to their customers. Updated Mar 24, 2017 08:33am

Carpe Diem – Seize the day

The Chief Executive and Creative Director of The D’Hamidi Partnership presents his creative manifesto. Updated Mar 24, 2017 08:32am

The rise of the 'deletist consumer'

Dear brands, if you plan to send irrelevant marketing messages to your consumers, prepare to be forever deleted! Updated Mar 24, 2017 08:31am

Five simple steps to ideas glory

We don’t need a rocket to reach for the stars. Just an imagination and five simple steps to glory. Updated Mar 25, 2015 03:24pm

My digital client

Digital is the centre of now. But it’s certainly not at the cost of the present. Updated Apr 09, 2015 12:20pm

Confessions of a used car salesman

Before you jump to the accurate assumption that I'm going to bend my ethics for a quick sale, I have a bit of advice... Updated May 06, 2015 12:51pm

Big ideas for a small business

What does a small business need to succeed in today’s world? What it always did. A big idea – that connects. Updated May 27, 2015 03:12pm