Aurora Magazine

Promoting excellence in advertising

Faraz Maqsood Hamidi

Victoria’s secret

Victoria’s secret

How shock, when used strategically, commands enormous attention and unequivocal opportunities for branding. Published Oct 15, 2017 11:58am
Retail therapy

Retail therapy

Can retail therapy be used as a means of self-transformation? Published Jun 06, 2017 09:41am
The power of place

The power of place

Whether it’s tourism or business expansion, a sound economic development strategy begins with Place Branding. Updated May 02, 2017 09:49am
Giant with a J

Giant with a J

"Meet Our Friend JJ: An Anthology about Javed Jabbar" – a collection of personal tributes paid to Javed Jabbar. Published Mar 20, 2017 09:31am

When banks had the magic

Banks need to reignite the enthusiasm they brought to their advertising in the ’90s. Published Oct 31, 2016 12:58pm
Content and discontent

Content and discontent

Why marketers need to let go of 'one-way' messages and start providing true value to their customers. Updated Mar 24, 2017 08:33am
Carpe Diem – Seize the day

Carpe Diem – Seize the day

The Chief Executive and Creative Director of The D’Hamidi Partnership presents his creative manifesto. Updated Mar 24, 2017 08:32am
The rise of the 'deletist consumer'

The rise of the 'deletist consumer'

Dear brands, if you plan to send irrelevant marketing messages to your consumers, prepare to be forever deleted! Updated Mar 24, 2017 08:31am
Your right to steal

Your right to steal

If imitation is the highest form of flattery, what about that slippery surface in the business called 'inspiration'? Updated May 17, 2017 02:35pm
Five simple steps to ideas glory

Five simple steps to ideas glory

We don’t need a rocket to reach for the stars. Just an imagination and five simple steps to glory. Updated Mar 25, 2015 03:24pm
My digital client

My digital client

Digital is the centre of now. But it’s certainly not at the cost of the present. Updated Apr 09, 2015 12:20pm
Confessions of a used car salesman

Confessions of a used car salesman

Before you jump to the accurate assumption that I'm going to bend my ethics for a quick sale, I have a bit of advice... Updated May 06, 2015 12:51pm