Aurora Magazine

Promoting excellence in advertising

Google Zoo

The Rise and Rise of PR

The Rise and Rise of PR

Creativity has moved on, but ad agencies don’t seem to have realised it, argues Patrick Collister. Published 28 Jun, 2022 11:08am
How smart is your agency?

How smart is your agency?

If you want your agency to be taken seriously, training could be the best investment you ever make... Published 19 Feb, 2018 10:13am
Not quite everything has changed

Not quite everything has changed

Patrick Collister, Creative Director, The Zoo at Google, on 70 years from a global perspective Published 06 Feb, 2018 09:50am
Brand Building in the Digital Age

Brand Building in the Digital Age

PAS organises a master class in Karachi, conducted by Julian Saunders; an author strategist and trainer from Google. Published 18 Aug, 2017 03:44pm