The ABC of Marketing Food to Gen Z
Shoaib Qureshy on what food brands and the hospitality sector need to do to make an impression on the pickiest and most difficult-to-please generation.
Digital natives
Pakistan's new Digital Policy at a glance
How the newly-launched Digital Pakistan Policy will address the challenges of Pakistan’s entrepreneurial ecosystem.
Brand Building in the Digital Age
PAS organises a master class in Karachi, conducted by Julian Saunders; an author strategist and trainer from Google.