Photo courtesy: Xpozemonthly.com

Recently, Andleeb Rana, editor, Xpoze magazine, launched Xpoze Style Team, a styling agency with the purpose of providing styling services to brands and corporations. Although the Xpoze Style Team has been styling Xpoze magazine’s content and shoots since 2007 (when Xpoze was launched), the company is now registered as a separate entity. According to Rana, with the fashion and advertising industry growing so fast, and consumers expecting a much more refined and cohesively designed brand experience, dedicated styling agencies, instead of agency in-house style coordinators, have become necessary in order to deliver the required quality. She adds that theirs is a “one-stop solution” and provides all services from styling looks for ad campaigns and look-books, to producing catalogues and brochures for brands. The agency also provides consultancy services to new brands to “find their voice” in the industry.