Brands
The factors that drove the change in the clothing mindset of urban Pakistanis.
The importance of branding yourself effectively.
Launches
Infinix Mobility launches the Infinix Hotnote and Infinix Zero2 in Pakistan.
How creating awareness about aiding weight loss and lowering cholesterol levels has increased the demand for ispaghol.
Awards
Winning a Cannes Lion takes more than a great campaign.
Campaign Watch
The ECD of Ogilvy and Mather shares her favourite and not-so-favourite ads
Creative
Why clients need to go beyond mere posts and boldly embrace a bigger digital world.
From Ufone's cheesy gadha/gadda ad to Absolut World's evocative 'Imagine a World' campaign, these ads are a must watch!
Marketing
Dear brands, if you plan to send irrelevant marketing messages to your consumers, prepare to be forever deleted!
From sponsoring clubs like Arsenal and Chelsea to tournaments like the ICC, how Emirates nailed sports marketing.
People
Marketing Manager, Satrangi on the uphill task of launching the brand and revamping the traditional image of Bonanza.
Adil Moosajee, Founder of Ego and The East End, in profile.
Published in Sep-Oct 2015
Aurora conducted a survey via social media to uncover buying habits and attitudes towards ready to wear brands. 500...
Interview
Prêt is booming in the big cities, but will its appeal spread deeper into the smaller cities and towns of Pakistan?
Ali Hamdani, CEO, MOVE, on the measures his company is taking to ensure they become industry currency.
Agencies
Will the looming threat of the big data companies wrong foot the media agencies?
What the industry, and the professionals who run it, need to do in order to attract the best talent to the ad industry.
Imran Syed, CEO, Adcom Leo Burnett, on why it took so long.
Making Waves
Will Windows 10 lift Microsoft’s fortunes after the fiasco of the 8 version?
Dot Republic Media launches 'The Creative Floor', a content incubation centre to promote Pakistani talent online.
Feature
What are the forces of inertia that compel people to make irrational choices?
In their quest for commercial gains, schools are losing focus of their true mission.
Digital
Why merely creating content is not the answer to content marketing.
Recent
Shamoon Sultan, CEO, Khaadi, on his vision for the brand and the future of prêt wear in Pakistan.
Social
What makes people thoroughly unsocial on social media.
