Zohare Ali Shariff examines the changes that have affected PR in the last 25 years.
Published 17 Jan, 2024 04:45pm
For businesses, reducing their carbon footprint may be easy but changing mindsets at the boardroom level is not.
Published 01 Jun, 2022 10:50am
PR can play a determining role in helping brands promote trust among their audiences, argues Zohare Ali Shariff.
Published 24 Jan, 2022 10:29am
As the second wave takes hold, communicating to Covid-19 fatigued audiences will be nothing less than an uphill task.
Updated 02 Jan, 2021 12:01pm
Was advertising ever effective?
Updated 20 Feb, 2018 04:04pm
In a world of intense competition, long-term brand saliency is guaranteed by coming out as honest.
Published 14 Dec, 2017 09:35am
Empowering women, one skill at a time.
Updated 17 Aug, 2017 08:37am
In a Millennial world, brand cause-related marketing can only succeed as an integral part of their regular communication
Updated 20 Jun, 2017 11:15am
Why companies need to invest in their frontline employees.
Updated 01 Feb, 2017 10:32am
Why ethical content marketing is a must for brand building and creating lasting brand recall.
Updated 10 Aug, 2016 02:51pm
