Aurora Magazine

Promoting excellence in advertising

Sadia Kamran

UBL launches its Digital Design Lab

UBL launches its Digital Design Lab

The lab will transform customers’ banking experience by providing increasingly digitised products and services. Updated Sep 07, 2017 03:29pm
Shahtaj makes a comeback

Shahtaj makes a comeback

The relaunch of Shahtaj and the initial response to the campaign has left the AW Group feeling rather bullish. Updated May 16, 2017 12:20pm
Diversifying life insurance

Diversifying life insurance

How the perception and positioning of life insurance has evolved over the years in Pakistan. Updated Oct 10, 2017 09:56am
Creating bionic superheroes

Creating bionic superheroes

In profile: Bioniks, a start-up that provides affordable, quality prosthetics to people in need of them. Published Mar 02, 2017 10:06am
A breath of Trident

A breath of Trident

Manufactured by Mondeléz Pakistan, Trident aims to tap into the adult, 'sugar-free' chewing gum market. Published Feb 22, 2017 12:12pm
Foot loose and fancy free

Foot loose and fancy free

The demand for bespoke and affordable shoes has increased and Pakistani entrepreneurs are slowly cashing in on it. Published Feb 10, 2016 10:59am