The dos and don'ts of celebrity endorsements.
Talha bin Hamid
Ah, Ramzan! A season for soul searching and reflection, right? That is unless you turn on the TV.
Technology has paved way for various new kinds of career options which represent the future of jobs.
Most local automobile ads lack imagination and consumer insight, and fail to create product differentiation.
Why it is time marketers and publishers start taking vertical videos seriously.
The CEO of Careem Pakistan talks about how Careem plans to make further inroads into the Pakistani market.
The pros and cons of growth hacking.
Will Samsung learn from its past mistakes and have a spectacular 2017?
Is the accounting company doing everything it can to salvage its reputation after their recent debacle at the Oscars?
Is Snap (Snapchat’s parent company) going public really a good idea?
No matter what Hollywood or Bollywood does, we have our own values which need to be reflected in our dramas and ads.
Four ways to attract customers to your online shopping portal and also win their loyalty.
Brands need to realise that a nasty, sarcastic and mean tone is unnecessary and bad for business and society.
How local brands can leverage Snapchat and build brand excitement.
Commander Safeguard reaches new heights.
Is Facebook Live dead on arrival, or will it live to sell your tale?
How clever marketing, bold branding and knowing the inner workings of his audience's minds worked in favour of Trump.
What do you do when people start creating Halloween costumes based on your flagship product?
The best kind of advertising is the one which gives us hope and motivation to do more rather than sit on our laurels.
Despite being in its infancy, Facebook Live is already making a huge impact.