Aurora Magazine

Promoting excellence in advertising

Talha bin Hamid

Branding purity

Branding purity

Consuming packaged and branded items may not always guarantee an unadulterated and healthy food experience. Updated Aug 01, 2017 11:28am
Meet the Plurals

Meet the Plurals

It seems only yesterday that Millennials were the IT people. No more. Make way for the plurals. Published Jul 26, 2017 05:21pm
Five 'must-watch' Ramzan ads

Five 'must-watch' Ramzan ads

Ah, Ramzan! A season for soul searching and reflection, right? That is unless you turn on the TV. Updated Jun 21, 2017 10:18am
Vertical reality

Vertical reality

Why it is time marketers and publishers start taking vertical videos seriously. Updated May 18, 2017 10:51am
Rising from the ashes

Rising from the ashes

Will Samsung learn from its past mistakes and have a spectacular 2017? Updated Mar 20, 2017 02:30pm
Optimistic or overpriced?

Optimistic or overpriced?

Is Snap (Snapchat’s parent company) going public really a good idea? Updated Mar 03, 2017 01:04pm
For the greater good

For the greater good

No matter what Hollywood or Bollywood does, we have our own values which need to be reflected in our dramas and ads. Updated Feb 13, 2017 12:53pm
How to become an online Amazon

How to become an online Amazon

Four ways to attract customers to your online shopping portal and also win their loyalty. Updated Feb 03, 2017 11:31am
Why not just be NICE?

Why not just be NICE?

Brands need to realise that a nasty, sarcastic and mean tone is unnecessary and bad for business and society. Updated Jan 26, 2017 10:07am
Self-destruct to success

Self-destruct to success

How local brands can leverage Snapchat and build brand excitement. Updated Jan 27, 2017 10:05am