Aurora Magazine

Promoting excellence in advertising

Zareen Rathor

Let’s cut the fluff

Let’s cut the fluff

Brands, and banks in particular need to engage their customers with meaningful conversations, writes Zareen Rathor Updated May 17, 2017 09:35am
The unoriginal sin

The unoriginal sin

The pernicious tendency of agencies and local brands to deliberately cross all lines between inspiration and imitation. Updated Jul 27, 2015 10:56am