Aurora Magazine

Promoting excellence in advertising

Syed Amir Haleem

How to choose an influencer

The four kinds of ‘influences’ in the digital world, and how brands can best leverage them. Updated Feb 14, 2017 02:14pm

What makes content go viral

Three tried-and-tested techniques to make your content multiply like a rabbit on little blue pills. Updated Apr 20, 2017 03:12pm

Hiring monkeys

By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity Published Jan 13, 2016 10:02am