Aurora Magazine

Promoting excellence in advertising

Syed Amir Haleem

How to choose  an influencer

How to choose an influencer

The four kinds of ‘influences’ in the digital world, and how brands can best leverage them. Updated Feb 14, 2017 02:14pm
What makes content go viral

What makes content go viral

Three tried-and-tested techniques to make your content multiply like a rabbit on little blue pills. Updated Apr 20, 2017 03:12pm
Hiring monkeys

Hiring monkeys

By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity Updated Jul 17, 2017 10:42am