Depending on organic reach alone is a bad idea, and brands must start spending to achieve maximum reach on social media.
Syed Amir Haleem
The four kinds of ‘influences’ in the digital world, and how brands can best leverage them.
The CEO of KueBall Digital on how to retain Millennials.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Three tried-and-tested techniques to make your content multiply like a rabbit on little blue pills.
To really take off in Pakistan, e-commerce needs a strong online payment system to back it.
Lipton and Tapal battle it out while other brands ride the wave for a bit of a free drive.
By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity
The pursuit of cheaper airtime by clients is forcing TV networks to extend their ad breaks to ridiculous lengths.